Andy Hurt, Senior Vice President of Marketing and Business Development gives his expectations for IBC 2017/
A couple of weeks ago, a group of us packed our bags once again for the IBC Show, held every September in Amsterdam at the RAI Exhibition and Congress Centre. From Film and Motion Picture – to Broadcast – to Playout Services – to Media Asset Management and everything in-between, there is no doubt that it’s advantageous for any company in the M&E market to place themselves amid the top industry influencers from around the world. The numbers aren’t quite in from this year’s show but we do know that there was a record attendance somewhere around 55,800 attendees over the course of the week – drawing in a global gathering and representing over 160 countries.
Writing that title made me feel a little bit like soliciting for friends. You know… Like that movie, I Love You Man, with Paul Rudd and Jason Segel. A ‘bromance’ if you will, where “friendless Peter Klaven (Rudd) goes on a series of man-dates to find a Best Man for his wedding (IMDB).