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August 18, 2016

After 18 years it was a daunting move to a new company, new coworkers, and new clients. So why not take the safe path? There is a popular saying in the M&E industry: ‘Content is King’. What isn’t mentioned is that the content is often locked up in the dungeon like an ill-begotten prince after being paraded around once when it was a cute newborn never to be seen again. Just like that prince – there is hidden potential which needs to be properly prepped and made available to the masses for consumption. To have the opportunity to teach the industry how to unlock the revenue opportunities in their already existing content is an exciting and fascinating prospect. But first, I needed to meet my new coworkers, clients, and product.

Freemantle