I watch prediction articles come through from multiple sources and each year I have the same preamble thought:” Yeah, right…” There’s always customers or specific events that shape the view of how the industry will change. The reality, is that we should be focused on the underlying changes that will help drive what occurs in 2017. In my estimation, it’s more important to look to at the change agents for the year so here’s my predictions of the change agents to watch in 2017 [...]
How was it that while monstrous, heavy-weight dinosaurs perished, smaller and more adaptive mammals survived? And how can we be similarly nimble survivors — escaping the "tar pits" and going on to thrive? Today, our customers are facing the most challenging period in their history, between the unprecedented rise in content competition, the need to manage multiple platforms, and an absolute imperative to understand consumers at a level they never have before [...]
Sports and Live Events properties are creating more content than ever. The ease with which anybody can shoot, edit, and post video, in combination with the explosion of social media applications has had a significant impact on traditional broadcast and nobody is immune: ESPN has lost 13 million subscribers in 5 years (Nielsen). After years of inflated media rights deals for sports properties, the bubble has burst (or at the very least, experienced a significant and extended leak).