Core Use Cases


How do Rights Holders Make Take Control of their Content?

Discover the many ways rights holders and content creators such as: United States Tennis Association, USA Swimming, NFL Draft, National Geographic, Amblin Partners, Bloomberg, and FremantleMedia gain control, visibility, and insight into their digital assets.




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DYNAMIC CLOUD ASSET MANAGEMENT - CONTENT NEVER DIES

Core manages more than 25 million video assets of various formats including video, audio, and still imagery - making treasured moments come alive again and powers the access to content as well as provides the underlying search experience that allows users to quickly access specific points in time within a clip.

Many media assets are on legacy tape formats and need to be properly digitized as the physical formats are deteriorating and/or becoming obsolete. Once in Core, rights holders have access to their valuable historical and new content and have the ability to make use out their content - again and again. Through a strategic and cost effective end-to-end plan, assets are properly preserved, and metadata enriched - allowing them to reach their rightful audiences across the globe.

With Core, rights holders have adapted to a new way of managing, sharing, and monetizing their video, still images, and audio files. Users monetize and enrich their valuable content - all while maintaining complete control over their assets. Within Core, content is safely stored, easily accessible, and available for new formats in a reliable and scalable cloud environment.

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SALES & MARKETING - REACH EVERY RIGHTFUL AUDIENCE

With Core, clips are used to create promos and features of highlighted content such as an event or film debut and distributed to audiences around the globe. Curated content is also provided to other outlets such as: television, cable networks, schools, teams or featured in documentaries or news stories.

With a portal that is searchable and discoverable, rights holders and content creators have the ability to build their brands, audiences, and reputation across the world.

Core users make their content simple to archive, search, discover, access, and share with partners around the world.

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DIGITAL SYNDICATION - MAXIMIZE YOUR EXPOSURE ON SOCIAL

Core allows you to seamlessly monetize your content through social media while reducing the number of platforms you need to log into. And, automates the complexities of social distribution while utilizing enriched metadata to promote your content.

Media companies ingest content such as feature films and television shows into Core to enrich metadata, then deliver clips to 3rd parties providing extras for iTunes, Vudu®, social media platforms, and additional outlets.

Social publishing is seamless with Core, allowing rights holders to generate more revenue from their libraries and make immediate use of content that is born-digital.