“Yes, Mr. Customer, I understand that you would like for that widget to be on the righthand side with the ability to multi-edit and the ability to delete.” “Yes, Mr. Customer, that’s a great suggestion; please log it in our portal.” “Yes, Mr. Customer, that’s an outstanding idea. Please submit your feature request here.” [...]
I once had a boss who said ‘(users) can have it right, they can have it fast, or they can have it cheap but you can’t have all 3.’ We at Wazee Digital constantly strive to create a product that makes end-users lives easier at the right moment for the right cost. As part of our unicorn hunting skillset product managers should listen, watch, and listen some more to the end-users. Ask questions to understand and determine what the problem is that needs solving. Listen some more. Then collaborate with our teams and the user(s) to determine how best to create and gift the unicorn back to the user with a side of rainbow sprinkles. This is where I will let you know that the Unicorn here is YouTube Publishing, and the Sprinkles? Monetization [...]
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